Pre-stay email: How to use them effectively

Your guests’ hotel experience starts even before their arrival. 

One element that your guests value particularly is a welcome email, which conveys valuable information and is sent a few days before their arrival. 

Communicating with guests via email is a strategic activity for hotel managers. The advantages of pre-stay emails are numerous:

• Increase anticipation of the hotel experience by welcoming your guests in advance;
• Reassure your guests;
• Identify your guests’ preferences to offer personalised solutions;
• Transmit useful information;
• Give the opportunity to book additional offers and thus increase the revenue of your establishment.

Some useful information that you might want to include in a pre-stay email is:

• Times for check-in and check-out;
• Ways to cancel or change the booking;
• Directions to the hotel;
• Additional offers;
• Tips for activities during the stay. 

Another strategic option is to send a post-stay email after the departure of your guests’. A typical example of this is a satisfaction survey joined with thanks for their stay. 

For our CASY Hotel Software, there is also a Self-Check-In module. This allows hotel managers to request their guests to fill in their personal details and comfortably check-in at home. 

Thanks to our PrePostStay-Mail module, you can contact your guests completely automatically via email before and after their stay, whenever you wish.