How to improve the online booking of your hotel?

Online booking of hotel rooms, resort facilities and apartments represents an increasingly important opportunity for operators in the hospitality sector.

The online booking sector largely sees the presence of some large Online Traveler Agencies (OTAs) specialized in this activity. If the presence on these portals is often indispensable, it is equally important to better manage the direct booking by customers within the website owner of the hotel.

This allows, in fact, to reduce the commissions to be allocated to OTAs and, at the same time, to retain customers thanks to an easy, fast and convenient use of online booking.

How can you increase the value of your potential customer’s online booking experience?

Definitely a fundamental aspect for the online booking of rooms in your structure is to offer the possibility of managing personalized bookings. It is important, in fact, to provide the customer with the possibility to book any extra services and other aspects as a corollary of the reservation (eg parking, shuttle or much more).

Another very important element is the ability to offer a mobile version of the booking system that is easy for the customer to use and available in several languages.

Furthermore, the payment system must be easy to use on all the different devices and safe for every transaction.

Last but not least strategic is the possibility offered by the booking system integrated on the website of the structure to constantly innovate and keep up with the changing needs of the market. In fact, it is essential to ensure constant updating in order to quickly cope with future developments in the hospitality market without the need to make substantial changes to the system.

With CASY Hotel Software you rely on a modern, convenient and easy-to-use hotel management software designed to optimize hotel management work.

Thanks to the centralization of information, it saves time, minimizes errors and simplifies procedures.

Learn More

Digitization is transforming the hospitality sector

In fact, both from the point of view of the users of the service and from the structures themselves, we are witnessing an increasing use of digital tools.

What are travelers looking for today? How can managers of the hotel sector meet the new needs of their public? Are there positive economic implications in the adoption of digital by managers?

The challenge for hotels is to become increasingly smart from a technological and digital point of view.

The fundamental step in this direction is represented by the adoption of management software capable of centralizing and optimizing all front-office activities.

A complete program of this type, in fact, makes it possible to greatly facilitate and optimize the management of all the daily management activities of the hotel.

The digitization of hotel procedures management allows for simplified processes that lead to savings in time and money, not only for managers, but also for guests.

For their part, guests want to devote less and less time to booking management procedures and appreciate having digitized payment options and centralized billing available to facilitate the check-in and check-out phases of the property.

Furthermore, an increasing number of customers increasingly want a tailor-made service, even before their arrival at the facility. Centralizing the data relating to each customer and monitoring specific needs over time can be very useful for greater guest satisfaction.

CASY Hotel Software allows you to keep up with the latest digitalization needs of the market without the need for large technological investments. In fact, it is a cloud solution that can be perfectly customized based on the needs of the specific hotel structure.

Learn More