8- So cheap!
Mrs Jones is in a good mood. They’ve been spending their holidays in southern, Italian-speaking Switzerland for three days now, the sun is shining and she’s just ordered the fifth glass of Prosecco. During the dinner in a cozy restaurant at the lake promenade, they’ve started to chat with a couple sitted at the table next to them.
“Our holidays have never been so cheap. So, we’ve got more money for prosecco!” she tells giggling. The alcohol is showing its influence. “Yes” her partner confirms, “we’ve booked very short-term, and our offer has costed 30% less than two months earlier. These days, some hotels use the same method as airlines:they have dynamic prices based on the offer, the demand and the time to increase their occupancy rate.”
“That’s interesting” their neighbour comments. “And this really works?”
“I guess so, or there wouldn’t be more and more hotels doing that” Mr Smith answers. He tries to impress him by showing off his technical vocabulary: “Professionals call this Fielding.”
“No, darling, it’s called Yielding” Mrs Jones corrects him with a smile.Yielding indeed uses dynamic prices and increases perceivably the occupancy rate as well as the earnings.
A modern hotel management software like CASY (casy.ch) allows also small hotels and resorts to work withmodern methods.In the next chapter, a hotelier is revealing why he’s been feeling more relaxed lately